Problems and Solutions

I've just scrapped a post about the differences I've seen in interactive departments of ad agencies and interactive design and build agencies. My main point was going to be that at an ad agency you're more likely to be given a brief which outlines a problem or objective whereas at a design and build agency you're generally presented with a project your client has already conceived and just wants the agency to design and build.

It's pretty obvious when you think about it, it's just I hadn't thought about it long enough - clearly.