Panic Sweeps Ad Land

Grey have recently hired an Exec CD who's actually got 'Digital' experience and it seems to have spread a wave across blogs questioning if the end is nigh for ad creatives without digital experience.

People: Don't panic, can't we just all live happily ever after? You don't need to know too much about digital really, just that you can put your TV ad on a special site and slap the URL on the end of the TV ad. Simple.

Here's the full story.