Agency Structures

I'm very interested in how an interactive agency should be structured and how the different roles and responsibilities should be assigned to best suit the both the business and the client.

The obvious answer to the question is that it related to the size of the agency and the type of work they undertake and for whom, but I’d like to explore beyond this simple answer and evaluate the traditional roles within agency structures.

How do flat organizations vary from tall organisations? How do roles sometimes merge and to what extent is that successful or unsuccessful?

To be continued…