BMW Microsite

1off.com a new site for BMW looks pretty neat. A health dose a clean design with a light sprinkling of 2.0 and some celebrities for added flavour come together to create quite a good little concept. Google mash up for a community/dealer locator.

It's interesting to see how different organisations are responding to the 2.0 wave thats sweeping the uk marketing teams at the moment and this is a good example of a more corporate approach. Proof will be in the uptake so keep your eyes on it.

Nice work from the people over at airlock.com